Neville Brody joined The Face magazine as art director in 1981. For the next five years he used the magazine as a working laboratory: drawing on Russian Constructivism and De Stijl, treating type as image, designing a new masthead treatment for almost every issue, and building symbol systems in place of conventional drop-caps. In 1984 he designed Industria — a tall, geometric sans-serif — exclusively for the magazine. The approach was not decoration: Brody was making an argument about what a page could do.